LinkedIn Carousel Ad with Examples: Guide for 2025

What are LinkedIn Carousel Ads?

A LinkedIn carousel is a swipe-able, multi-image ad format that allows marketers to showcase up to 10 images, each with its own headline and link, within a single ad unit. This format enables brands to tell a cohesive story, highlight multiple products or services, and engage users through interactive content.

Pic credit: Zealous

What are the LinkedIn Carousel Ads Specs to Follow?

To ensure your carousel ads are optimized for LinkedIn's platform, adhere to the following specifications:

• Number of Cards: Up to 10 images per carousel ad.
• Image Specifications:
  • File Type: JPEG or PNG.
  • Maximum File Size: 10 MB per image.
  • Recommended Resolution: 1,080 x 1,080 pixels.
• Ad Copy:
  • Introductory Text: Up to 255 characters.
  • Card Headline: Maximum of two lines before truncation (Character limit: 45).
• Destination URLs: Each card can have a unique URL, allowing for diverse calls-to-action within a single ad.

Adhering to these specifications ensures that your carousel ads display correctly across devices and provide a seamless user experience.

How to Create a LinkedIn Carousel Ad

Creating a LinkedIn carousel ad involves several steps:

• Access Campaign Manager: Log in to your LinkedIn Campaign Manager account.


• Create a New Campaign: Click on "Create Campaign" and select your campaign objective (e.g., brand awareness, lead generation).
• Choose Ad Format: Select "Carousel Ad" as your ad format.

• Define Target Audience: Specify the demographics, industries, and other criteria to reach your desired audience.
• Set Budget and Schedule: Determine your budget and the duration for which the ad will run.
• Set Up Ad Details:
  • Upload Images: Add up to 10 images, ensuring they meet the specified requirements.
  • Add Headlines and Descriptions: Craft compelling headlines and descriptions for each card.
  • Insert Destination URLs: Assign a unique URL to each card or use a uniform URL across all cards.
  
  
• Launch the Campaign: Review all details and launch your carousel ad.

For a more detailed walkthrough, refer to LinkedIn's official guide on creating carousel ads.

Best Practices for Creating LinkedIn Carousel Ads

To maximize the effectiveness of your carousel ads, consider the following best practices:

• Tell a Cohesive Story: Design your carousel to guide users through a narrative, ensuring each card contributes to the overall message.
• Prioritize Visual Appeal: Use high-quality images and maintain consistent branding across all cards.
• Craft Engaging Headlines: Write concise, compelling headlines that encourage users to swipe through the carousel.
• Incorporate Clear CTAs: Include distinct calls-to-action on each card to drive user engagement and conversions.
• Utilize Analytics: Monitor performance metrics for each card to identify what resonates with your audience and refine future ads accordingly.

Implementing these strategies can enhance user engagement and improve the overall performance of your carousel ads.

LinkedIn Carousel Ads: DOs and DON'Ts

Understanding the nuances of what works and what doesn't can significantly impact your ad's success.

DOs:

• Align Content with Audience Interests: Ensure the content of your carousel resonates with the preferences and needs of your target audience.
• Test Different Variations: Experiment with various headlines, images, and CTAs to determine what yields the best results.
• Maintain Brand Consistency: Use consistent colors, fonts, and messaging to reinforce brand identity.

DON'Ts:

• Overload with Information: Avoid cluttering cards with excessive text or complex visuals that can overwhelm users.
• Neglect Mobile Optimization: Ensure that your carousel ads are optimized for mobile devices, as a significant portion of users access LinkedIn via mobile.
• Ignore Performance Metrics: Regularly review analytics to assess ad performance and make data-driven adjustments.

By adhering to these guidelines, you can create compelling carousel ads that effectively engage your audience.