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Is SEO a One Time Thing?

Blog Thumbnail Arjun
March 24, 2025

If you thought SEO was a fit-and-forget marketing event, think again! Just as any other marketing effort that needs to be adapted and aligned with evolving markets, SEO too is an ongoing affair that needs constant fine tuning and adaptation.

Is SEO a one time thing? Why is SEO an ongoing process? What is the impact of halting SEO efforts? Read on to find answers to all these questions and learn SEO in greater detail through this blog.

Gone are the days of door-to-door marketing campaigns or newspaper advertisements or advertising billboards - search engine optimization (SEO) has been ruling the roost in the world of marketing for the past few decades.

What is SEO?

SEO is the ongoing process of improving your website’s visibility in search engine result pages (SERPs) for attracting more organic traffic. Search engine optimization is by far the most effective way to expand the reach of your business.

Successful SEO requires continuous evaluation of your website via SEO audits,implementing onpage best practices, regular analysis, constant fixes and updates that will keep your website fresh and relevant. The primary goal of SEO is to improve the ranking of a website in search results for the relevant keywords and search terms.


Is SEO a One Time Thing?

The short answer is - No! SEO maintenance is a full-time operation that requires front end and backend development and support. After the initial SEO optimization at the launch of the website, the marketing team needs to pay consistent and constant attention to optimize the website continuously, failing which the website will fall behind its competitors.

Onpage SEO includes SEO audits, analysis, fixes, updates, and additions that keep the website relevant and ahead of competitors. Ongoing SEO refers to the continuous process of optimization that includes:

  • Internal Links
  • Content Updates
  • Working on Schema Markups
  • Add new content in the form of blogs, faq and other resources
  • Handling Google Algorithm Updates
  • Sitemap Updates
  • Naturally placing keywords(including LSI) on tags and content
  • Site Speed & Compatibility
  • Image Optimization
  • EEAT Signals
  • Observe User Experience(Ms clarity, Hotjar tools)

Onpage seo focuses on the website visibility in SERPs over a period in time and also focuses on regular updates and adjustments to keep it up to date.

Key Statistics on SEO

Read our detailed blog on 'Does Google Suggestion Work?' to gain insights into effective SEO content strategies.

Why is SEO an Ongoing Effort?

Here are 4 reasons why SEO requires continuous and consistent effort:

    1) Changing Algorithms

    Search engines are constantly updating their search algorithms. Google is updating its core algorithm at least 3 times in a year. The main reason for changing algorithms is to weed out unethical SEO tactics used by certain websites. By refining their algorithms, search engines can deliver more relevant results to users.

    2) Dynamic Consumer Searches

    Search behavior is never static, consumers keep changing the way they search for products and services. Incorporating new search queries on your website gives you a competitive edge.

    3) To Maintain Rankings

    SEO is all about consistency. Continuous efforts help build topical authority in your niche. Over time, search engines stabilize rankings when fresh content is consistently added while following the best on-page and technical SEO practices

    4) Stiff Competition

    Treating SEO as a one-time effort will leave you trailing behind competitors. To stay ahead, you must stay vigilant of current competition and new entrants, making necessary adjustments to your SEO strategy.

Wrapping it up

Strong SEO requires continuous and consistent effort. This answers the question - Is SEO a One-time thing?

The efforts involved in ongoing SEO may seem daunting? Then, Outsource SEO services with us to unlock your business potential. We bring more impressions, more traffic, and more conversions.

FlyingElephant is a Digital Marketing agency from India serving clients on SEO, Social media, FB Ads and LinkedIn Ads.

Outsource SEO services with us today and witness your business grow!